It is not often that you hear a major news organization use the “word” regret when it comes to discussing their ventures in mobile marketing.
For USA Today this has sadly been the case, there is regret by the organisation over the launch of their IPhone Application.
The IPhone application, has captured the essence of the print edition of USA Today Paper and its supplements. The application allows the user instant access to the paper’s news stream with a host extras ranging from social media elements to GPS based features.
Given the popularity of their IPhone application, USA Today regrets that they made it available as a free download.
USA Today apparently feels that they have a gold mine… without the gold!
The announcement by USA Today may come as a lesson learned to other news carriers aiming for similar success in the mobile realm.
If you are interested in marketing or billing via mobile, no matter what your company or service, in the USA or World Wide then please contact txtNation.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
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Tuesday, 15 December 2009
Monday, 23 March 2009
Mobile Billing
The mobile gateway enables mass market messaging supporting both premium and standard rate.
Premium SMS is typically used for consumer services where the end user pays for a product or service. It allows a business to charge more than the standard SMS cost to a consumer on a specific number and then retain a portion of the extra charge as revenue. The transaction is billed directly to their mobile handset appearing on their mobile bill or deducted from their prepaid credit. Premium SMS enables mobile micro payments to be processed with ease.
Message Originating (MO) SMS is an inbound SMS allowing your business to receive and store messages from your clients, customers or subscribers. It allows for easy interaction between your customers and your business. The message can be charged at a standard carrier SMS rate or billed at a premium rate to send to your service. Messages sent are received in real-time and are commonly used for interactive TV voting, competitions, on pack promotions, customer feedback or receiving information from your staff. MO SMS can be used as an effective tool to engage your customers and increase customer loyalty.
Premium Message Terminating (MT) or reverse billing allows an end user to be charged for the SMS message that they receive to their mobile handset. Real-time delivery receipts indicate when your message has reached your customer and has successfully billed. Common applications for MT billing are mobile content, subscription services, alert and information services, horoscopes and chat.
Mobile premium billing enables fast revenue generation while facilitating a convenient payment system for consumers.
Premium SMS is typically used for consumer services where the end user pays for a product or service. It allows a business to charge more than the standard SMS cost to a consumer on a specific number and then retain a portion of the extra charge as revenue. The transaction is billed directly to their mobile handset appearing on their mobile bill or deducted from their prepaid credit. Premium SMS enables mobile micro payments to be processed with ease.
Message Originating (MO) SMS is an inbound SMS allowing your business to receive and store messages from your clients, customers or subscribers. It allows for easy interaction between your customers and your business. The message can be charged at a standard carrier SMS rate or billed at a premium rate to send to your service. Messages sent are received in real-time and are commonly used for interactive TV voting, competitions, on pack promotions, customer feedback or receiving information from your staff. MO SMS can be used as an effective tool to engage your customers and increase customer loyalty.
Premium Message Terminating (MT) or reverse billing allows an end user to be charged for the SMS message that they receive to their mobile handset. Real-time delivery receipts indicate when your message has reached your customer and has successfully billed. Common applications for MT billing are mobile content, subscription services, alert and information services, horoscopes and chat.
Mobile premium billing enables fast revenue generation while facilitating a convenient payment system for consumers.
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